Pros and Cons of Jumia Affiliate

Pros and Cons of Jumia Affiliate

Jumia affiliate is one of the best affiliate programs in kenya and other African countries(mostly Kenya, Nigeria and Ghana) but has its shortcomings too. As compared to Kilimall and Konga Affiliate, jumia affiliate has a number of advantages. Lets jump right in to the pros of Jumia Affiliate and later look at the shortcomings of Jumia affiliate programs.

Pros of Jumia Affiliate

  1. Large customer & products base: Jumia has a very wide inventory from different vendors, affiliates can promote different categories of products, ranging from electronics, apparel, garden, household, vegetables among other products that suit there interests. Jumia gets over 12 million potential customers in a year. Writing good reviews of best selling products assures the affiliate a promising conversion rate.
  2. Easy sign up process: it is very easy to join jumia. Once you have a website, there are no other strict measures to deter or scare you away from the affiliate program. The terms & conditions / policies of Jumia affiiate are less punitive and less dynamic as compare to world class affiliate programs as iTunes and Amazon affiliates.
  3. Availability in Many Countries: Jumia affiliate is available in almost 10 African countries, namely: kenya, uganda, tanzania, nigeria, ghana, egypt, Morocco, Ivory Coast, Cameroon, Tunisia, Senegal and Algeria. If your website gets good traffic from more than one country, You can promote products from accordingly and earn more commission as opposed to promoting links of one country. Jumia converts the currency from other currencies to your local currency then sends the money through mobile or bank deposit.
  4. Monthly Payouts & Low threshold limits: Jumia pays its affiliates on a monthly basis once the affiliate earns the threshold limit of ksh. 1000 i.e (10 dollars). Payments are made within the first 2 weeks. Commissions earned this month are paid next month for all successful conversions.

Cons of Jumia Affiliate

  1. App only deals: Hard-work done by affiliates to promote jumia products becomes fruitless when referred customers are forced to order there purchases through the Jumia app to get discounts. This is what I hate most about jumia affiliate, while I understand App installs is a marketing strategy to boost sales, it is completely unfair both to the affiliate and even forcing the customer to install the app is unethical. Most referral commissions are lost since customers are send to jumia the website, but final purchases are made through the jumia app.
  2. Low conversion & commission rates: In most niches, a very low conversion rates is experienced to the extent of zero conversions. Despite sending many customers to Jumia, a small conversion rate implies insignificant earnings to the affiliate. Most commission rates of jumia products are at 4% or lower, the affiliate needs to make a ton of sales to make substantial income which is very difficult and time consuming to get and maintain such traffic.
  3. High rejected Orders: the delivery structure of Jumia affiliate seems to have a problem. Almost half of the orders made do not get to the destinations on time ultimately resulting in a very large number of conversions. Rejected orders are bad for business for the affiliates since pending commissions decline steeply. Affiliates loose a substantial amount of income through rejected orders.