Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. Black Friday has been regarded as the beginning of America's Christmas shopping season since 1952, although the term "Black Friday" didn't become widely used until more recent decades.
Many stores offer highly promoted sales on Black Friday and open very early, such as at midnight, or may even start their sales at some time on Thanksgiving. Black Friday is not an official holiday, but California and some other states observe "The Day After Thanksgiving" as a holiday for state government employees, sometimes in lieu of another federal holiday, such as Columbus Day. Many non-retail employees and schools have both Thanksgiving and the following Friday off, which, along with the following regular weekend, makes it a four-day weekend, thereby increasing the number of potential shoppers.
Black Friday has routinely been the busiest shopping day of the year in the United States since 2005, although news reports, which at that time were inaccurate, have described it as the busiest shopping day of the year for a much longer period of time. Similar stories resurface year upon year at this time, portraying hysteria and shortage of stock, creating a state of positive feedback.
Even businesses are adopting to offer discounts during black Friday. It is evident consumers purchase more during this season, hence businesses take the opportunity to gain more customers by discounting and promoting products. Jumia the largest African Online store have modeled Black Friday such that Every Friday of November is Black Friday. Customers enjoy more for less while affiliates earn double commissions to promote more.
Amazon which has been the pioneer and frontier of Black Friday also comes in style. The giant e-commerce extended the Black Friday to Black Friday Weekend with offers for the Amazon Echo, the Echo dot and the Fire Stick. Affiliates too did not miss an incentive, for UK amazon associates 8 euros bounty is given for every customer who signs up, the audible black friday membership offer was reduced by 50% i.e (3.99 euros in 4 months instead of 7.99 euros per month). A win-win for customers and affiliates alike. Amazon united states also beefed up bounties and commission rates in each department.
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